There’s a way that Wolven speaks through its blogs that most other brands do not. Many of the blog articles are written by the company content writer; however, many of the blog articles are written by the CEO, Mike Norton, himself.
You’ll be able to tell the difference by the shift between first- and third-person perspective pertaining to when the company is speaking in the content, and when Mike is speaking directly, as well as the byline of any given published article.
Articles and other content published by the brand will be signified as authored by the brand with its logo; articles and other content published directly by Mike will be signified as authored by Mike with his picture.
We at Wolven Industries are proud to produce content that’s meant to establish a very human, personal connection with our target audience. That can’t happen if each piece of content the company publishes is purely mechanical and corporate in nature.
We believe it’s entertaining and beneficial for others if the CEO blogs about products as they’re being developed, sometimes with videos of science experiments (as they succeed or fail), because it’s not our product we’d sell; it’s the people’s product.
Each invention or innovation is its own journey with its own story; so why wouldn’t people want to experience it? Why wouldn’t the people want to experience the emotional ups and downs with the team as we encounter obstacles in the development of a product, and how we work together to overcome them?
Why not watch the movie or read the book of what you order being developed, as it’s developed, before it arrives to your door?
…while you converse with us about improvements for the next model through e-mail and social media, changing the ending of the story as you interact with it?
It’s not about us; it’s about you.
“Ask not what your country can do for you, but what you can do for your country.” –JFK
Like the story of a rock band, the music is the output of the rock stars. The Wolven team is the band; our products are our music. Follow the story of how we jam, often through the CEO’s own eyes in his journaling for the company.